Leg Avenue Section Expansion for Fall

We keep it dynamic here at the 43rd street Halloween Adventure Shop. This week we have been redesigning the shop a tad bit further - some of the items from the Bliss Avenue section (the lingerie) are heading up into storage to make room for incoming Leg Avenue items.

So, basically, the lingerie is making way for the sexy costumes. Make that quizzical look, it's ok. That was my first response upon pondering the situation.

But, no, really it does make sense.

According to assistant store manager Gabby, Leg Avenue is one of the most popular costume companies for female costumes, and Leg Avenue costumes are indeed in demand by customers this year.

Say hello to Racy Red Riding Hood, ruffled petticoats, and fancily decorated thigh highs. Incoming Leg Avenue.

How We Look at Masquerade in July 2010

We are coming up on our 3rd Halloween season this year. We opened in September 2008. Here's how we're looking in July 2010. Fully stocked and ready to roll!

July 2010 Masquerade NYC Store Gallery

Remodeling in action at 43rd street, and single-handedly!

Today at Masquerade on 43rd Street, Stella and her team of hard-working costume ladies have been sweating it out in the humid weather while laboriously redesigning the store's layout for the upcoming Halloween season.

Preparing for Halloween during late May? Why, yes. And why so?

All the remodeling is a result of several factors:
1. Tons of new items have been arriving all week, and we need to reopen the space in the rear section of the store to store them.2. The items that we inherited from the closed Bliss Avenue store have finally found a home in their own section of our store, creating a need for new storage for new items.
3. The desire to create even more "Costumes by Genre" sections of the store.
and
4. Oriana was struck by a tremendous design inspiration that met with Stella's approval


See above for Oriana's master design plan leaping into action as she reassembles the front make-up display area.

The redesign plan involves fuller development of the make-up counter, including the birth of a make-up area storage closet. The plan also calls for the further development of the "costumes by Genre" sections, including a "Decades" section for classic retro costumes by the decade.


As for the single-handed aspect of the remodeling - see Stella in the photo above. Each of the ladies has been single-handedly putting in her own physical labor in her respective redesign section.

Ok, so Stella and the box carrying photo - maybe it's not exactly single-handed.... but rather, double-handed!

Masquerade Prom is HOT in New York City this year!

We here at Halloween Adventure 43rd Street have made one BIG observation this past week:

Masquerade masks are definitely IN with the high school and teenage crowd here in the Times Square area. Masquerade Prom, masquerade school cruises, masquerade Sweet Sixteens (and Fifteens). That means it's been a very busy week for us here at Masquerade Costumes!

Floor managers Gabby and Oriana report that at least 3 schools in the area are having masquerade themed proms (junior and/or senior proms), according to information they've gathered from teenage shoppers this week. Oriana says that masks are being bought by both male and female students. "It's not just the girls," said Oriana, "but the females have been more into feathers."

When asked what sort of masks the teens have been buying most, store manager Stella reports "Mardi Gras, definitely." She goes on, "I've been getting groups of kids in here all day buying Mardi Gras masks. Definitely." Stella said she would certainly call this a feeding frenzy.

Gabby spoke a bit about the development of the masquerade mask popularity among the teenagers. She said the mad dash for masks this week started with a small burst of student shopper activity on Monday, and by Thursday the rush was in full swing.

Gabby also added that she has noticed the masquerade mask popularity gradually increasing with young people since New Years this year.

The masquerade rush has been keeping the Masquerade staff on their toes this prom season, and Stella and crew have been in top form throughout it all!

Masquerade Costumes
Halloween Adventure Times Square
311 w 43rd street @ 8th Ave
New York, NY

May 2010

Bliss Avenue Spills into Masquerade

With the recent closing of the Bliss Avenue lingerie store in Philadelphia, a slew of lingerie, mini hats, and new mannequins have arrived here at Masquerade. Gabby and Oriana have been working hard all day today, wrangling all of the underwear and new goods, and getting them prepared, stored, and finally up for sale.

And there's been a lot arriving!

MasqueradeCostumesNYC.com
311 W 43rd street, NYC

Spring has Sprung at the Costume Shop!

Spring has sprung here in New York City.

And that means incoming warm weather :) seasonal allergies :( and upcoming holidays and themed events!

It also means that we've been doing some spring cleaning here at Masquerade NYC. The ladies have done a fine job revamping the floor layout and decorating the ceiling with creepy hanging things (like wraiths, skeletons, and a giant golden Buddha).

Stella's been stocking some more funky sunglasses and party supplies, not to mention sombreros for Cinco de Mayo and Graduation caps.

But back to the store decor for a moment, because there is this thing sitting right in front of me. The new gargoyle...

...he's a recent addition to the store "staff" for this year. The gargoyle keeps an eye on the front of the store, perched on his pedestal with rubber rats hanging out on his knees (don't ask). He's got a huge pair of wings that spread out and make an impressive display in the center of the store.

In addition to the snazzier interior decor, the ladies have also been arranging the window display for the season:

Gabby got the western window (and herself) fitted out to represent Independence Day, the Mermaid Parade, the Pride Parade, Fleet Week, and Cinco de Mayo.

Bring on the spring time, bring on the summer, bring on the warm weather and the celebrations to come for the season!

Oriana's Take on Elmer Fudd

Oriana's Take on Elmer Fudd

... and Gabby's interesting bunny impersonation. Presenting Gabby's and Oriana's latest crazy "AfterHours Crew" store video: