Remodeling in action at 43rd street, and single-handedly!

Today at Masquerade on 43rd Street, Stella and her team of hard-working costume ladies have been sweating it out in the humid weather while laboriously redesigning the store's layout for the upcoming Halloween season.

Preparing for Halloween during late May? Why, yes. And why so?

All the remodeling is a result of several factors:
1. Tons of new items have been arriving all week, and we need to reopen the space in the rear section of the store to store them.2. The items that we inherited from the closed Bliss Avenue store have finally found a home in their own section of our store, creating a need for new storage for new items.
3. The desire to create even more "Costumes by Genre" sections of the store.
and
4. Oriana was struck by a tremendous design inspiration that met with Stella's approval


See above for Oriana's master design plan leaping into action as she reassembles the front make-up display area.

The redesign plan involves fuller development of the make-up counter, including the birth of a make-up area storage closet. The plan also calls for the further development of the "costumes by Genre" sections, including a "Decades" section for classic retro costumes by the decade.


As for the single-handed aspect of the remodeling - see Stella in the photo above. Each of the ladies has been single-handedly putting in her own physical labor in her respective redesign section.

Ok, so Stella and the box carrying photo - maybe it's not exactly single-handed.... but rather, double-handed!

Masquerade Prom is HOT in New York City this year!

We here at Halloween Adventure 43rd Street have made one BIG observation this past week:

Masquerade masks are definitely IN with the high school and teenage crowd here in the Times Square area. Masquerade Prom, masquerade school cruises, masquerade Sweet Sixteens (and Fifteens). That means it's been a very busy week for us here at Masquerade Costumes!

Floor managers Gabby and Oriana report that at least 3 schools in the area are having masquerade themed proms (junior and/or senior proms), according to information they've gathered from teenage shoppers this week. Oriana says that masks are being bought by both male and female students. "It's not just the girls," said Oriana, "but the females have been more into feathers."

When asked what sort of masks the teens have been buying most, store manager Stella reports "Mardi Gras, definitely." She goes on, "I've been getting groups of kids in here all day buying Mardi Gras masks. Definitely." Stella said she would certainly call this a feeding frenzy.

Gabby spoke a bit about the development of the masquerade mask popularity among the teenagers. She said the mad dash for masks this week started with a small burst of student shopper activity on Monday, and by Thursday the rush was in full swing.

Gabby also added that she has noticed the masquerade mask popularity gradually increasing with young people since New Years this year.

The masquerade rush has been keeping the Masquerade staff on their toes this prom season, and Stella and crew have been in top form throughout it all!

Masquerade Costumes
Halloween Adventure Times Square
311 w 43rd street @ 8th Ave
New York, NY

May 2010